On November 12-13, 2024, the regal halls of Venaria Reale set the stage for Experience Piemonte: Performing Uniqueness, a celebration of Italian craftsmanship and luxury that brought together over 110 buyers and industry leaders from across the globe. Amidst the event’s grandeur and innovation, THE ONE YACHT & DESIGN proudly stood as the sole international media partner from the yachting sector, underlining its commitment to curating and sharing the very best in luxury and design. Our magazine reaffirmed its role as a bridge between the maritime world and other spheres of luxury lifestyle. The participation of Matteo Galbiati (CEO Platinum Media Lab) further underscored the importance of this collaboration.
Where Luxury Meets Innovation
Experience Piemonte: Performing Uniqueness seamlessly blended the worlds of design, fashion, and high-performance automotive engineering, showcasing the pinnacle of Italian creativity and precision. This year’s event featured a notable expansion of its hypercar segment, following the success of the inaugural Hypercar Event in 2023. Eight breathtaking hypercars were displayed, including the Automobili Pininfarina Battista Edizione Nino Farina and Italdesign Quintessenza Hyper Pick-Up, each a testament to the region’s unmatched artistry and technological prowess.
For guests, this was more than an exhibition—it was an immersive journey into the heart of Made in Italy, where innovation and tradition coexist. Each showcased product reflected the hallmarks of Italian luxury: bespoke craftsmanship, visionary design, and unparalleled attention to detail.
A Stage for Global Connections
The event served as a vital platform for the internationalization of Italian excellence, connecting 107 Piedmontese companies with more than 70 buyers and operators from Europe, North America, the Gulf, and Southeast Asia. In total, approximately 800 B2B meetings were conducted, fostering collaborations that are expected to leave a lasting impact on the global luxury market.
The Intersection of Yachting, Design, and Technology
While the event centered on diverse sectors—including furniture, fashion, and wellness—the focus on design and innovation resonated deeply with the ethos of THE ONE YACHT & DESIGN. The technological advancements and bespoke aesthetics showcased in the hypercar segment paralleled the cutting-edge developments in the world of luxury yachts. For example, the use of lightweight materials, precision engineering, and sustainable practices in hypercar design mirrors trends in contemporary yacht construction.
Elevating Italian Excellence on the World Stage
Experience Piemonte: Performing Uniqueness also highlighted the strategic initiatives supporting Italy’s luxury sector. Spearheaded by Regione Piemonte and Ceipiemonte, and co-financed by the PR FESR 2021-2027, the event underscored the importance of collaborative efforts in elevating Italy’s global standing. From fostering innovation through initiatives like the “SWICH” research and development grants to providing international exposure for SMEs, the event exemplified how public and private sectors can work together to champion Made in Italy.
As Matteo Galbiati, CEO of Platinum Media Lab, commented:
“At Platinum Media Lab, we are honored to have been selected as the media partner for Experience Piemonte: Performing Uniqueness, a three-day event at the magnificent Reggia di Venaria where leading Piedmontese design and luxury companies presented themselves to international markets. Through our magazines THE ONE Yacht & Design, WONDER CORTINA, WONDER COURMAYEUR, and WONDER PORTOCERVO, as well as their respective digital platforms, we will support the various excellences present with dedicated communication projects. Congratulations to the Piedmont region for the high-quality level achieved by this initiative, which we will undoubtedly continue to participate in and support in future editions.”
Experience Piemonte: Performing Uniqueness was more than just an event—it was a showcase of Italy’s soul. Through its focus on artistry, sustainability, and innovation, it reaffirmed the region’s position as a leader in the luxury industry. For THE ONE YACHT & DESIGN, being part of this celebration of excellence not only aligned with the magazine’s values but also offered an unparalleled opportunity to explore new dimensions of design and creativity.