Baglietto launches their new Website and a new Digital Experience

The publication of the new website is part of a plan to renew the communication of the brand that focuses on customer engagement and opens more and more to the digital and multichannel world.

Developed in collaboration with the agency Superhumans, which takes care of the communication of the brand, the site  is totally renewed both in architecture and design. The navigation, simple and intuitive, is designed and optimized for all mobile devices while the modular design, clean and elegant, recreates the style and tone of voice sober and refined that distinguishes the Seagull brand. 

Rich in images and content, the site offers a wide availability of information and materials easily accessible and constantly updated with regard to new projects and activities of the Baglietto community. Users will not only be able to retrace the brand’s heritage through an exciting iconographic and video journey, navigate the Baglietto fleet, access the latest news and events but also experience a brand new live digital platform. In fact, Thanks to the #bagliettoyachts the website will allow live streaming Instagram in real time anywhere in the world.

“The new website marks another step in the process of renewing the communication codes started last year and which looks at digitization and innovation as an inevitable process for the realization of new opportunities. It’s an ongoing change involving all business areas with the aim of becoming in the coming years “Enterprise 4.0” says Raffaella Daino, Baglietto Head of Communication & Marketing. 

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