At Boot Düsseldorf 2026, Groupe Beneteau reaffirms its bold strategy: investing in innovation and accelerating product renewal to actively drive demand, rather than waiting for a market rebound. With 53 boats on display and five world premieres, the Group showcases a strong and diversified international offering.
The roadmap includes 66 new models by 2027, renewing over 50% of the portfolio in under three years—one of the fastest transformations in the industry. Early results are promising: the First 30 and Excess 13 have already won European Yacht of the Year 2026 awards, and customer interest in the latest launches is strong.
Key highlights include Jeanneau’s entry into the motor multihull segment with the TH33 and TH38; a sailing range that spans from accessible performance (First 30) to high-end cruising (First 60); charter-ready models representing over 60% of new launches; and strong momentum in motor yachting with new Gran Turismo and Prestige models, including the Alpine Edition and the flagship F6.7. Dayboating also grows, with Wellcraft expanding in Europe and the USA, and new Merry Fisher Coupé models debuting.
“We chose to invest and accelerate when the market became more demanding—because this is when innovation matters most,” stated CEO Gianguido Girotti.
With an accelerated product strategy and clearly positioned brands, Groupe Beneteau remains focused on what drives long-term growth: relevant innovation, accessible boating, and strong brand identities.
