Sanlorenzo of the Americas is strengthening its commercial organisation with a series of senior appointments designed to support its next phase of development across key markets.
The evolution builds on a year of solid growth in the region, with 2025 revenues increasing by +35.5% year-on-year, reflecting the Italian Maison’s measured approach to scaling the business while maintaining a close, client-focused operating model.
The appointments follow the company’s strategic expansion in 2025, marked by the opening of its new Americas headquarters at Pier Sixty-Six in Fort Lauderdale, a long-term investment that reinforces Sanlorenzo’s commitment to the region and its focus on further enhancing the client experience.
Paul Burgess has been appointed Sales Director for the Sanlorenzo brand in the Americas, while Deniz Ozcakir assumes the role of Sales Director for Nautor Swan and Bluegame across the region. These appointments reflect the Group’s long-term vision to further strengthen its brand-led organization, enhancing focus, agility and strategic alignment across its portfolio in the Americas.
In addition, Leonardo Carbajales and Vasco Trindade are appointed Brand Representatives for Mexico and Brazil respectively — two markets with strong growth potential and increasing strategic importance.
Commenting on the new structure, Pietro Berardi, CEO of Sanlorenzo of the Americas, said:
“This evolution of our commercial organisation is a significant step for Sanlorenzo of the Americas, reflective of our long-term commitment to the Americas. Following the opening of our new headquarters at Pier Sixty-Six, we are strengthening our expertise and presence across key markets — becoming closer to our clients and more responsive to their needs. Each of these appointments brings valuable knowledge and a shared commitment to excellence that will support our continued development and, sustainable growth.”
Palm Beach International Boat Show reinforces regional momentum
Sanlorenzo’s strengthened commercial structure will be active at the Palm Beach International Boat Show (March 25–29), a key moment in the U.S. yachting calendar and important touchpoint for the brand’s community of owners across North and Latin America.
The Maison will present a focused fleet reflecting sustained regional demand for high-quality yachts defined by flexible living architecture and seamless indoor–outdoor connection. On display are the SL86A and SL90 — representing the asymmetrical and traditional expressions of the signature SL line — alongside the SX100 from the brand’s innovative crossover range.
Bluegame completes the showcase with BGM75, the multihull that represent a new expression of the brand vision of yachting, and BG54, the 54-foot yacht that proves that true value lies not in size, but in the intelligent optimization of space, underlining the breadth of its avant-garde portfolio across monohull and multihull models.
Together, the commercial appointments and continued presence at major U.S. shows reinforce Sanlorenzo’s disciplined growth strategy in one of its most dynamic global markets.
